Smiley®, the global symbol of happiness, is celebrating its 50th anniversary. A special range of anniversary edition writing instruments stimulates the imagination with the distinctive colors and art of André Saraiva.

Since its debut on the pages of a French newspaper on January 1, 1972, Smiley® has spread around the world as a synonym for positivity. Introduced to help readers navigate the bad news, its presence today on a selection of contemporary design objects represents a new currency for the “Smile Economy”.

The silhouette of the iconic ZERO pen shines with joy! “Take the Time to Smile” translates the original 1972 slogan used to promote Smiley® on its debut in colorful enamel-filled graffiti

Art by André - creator of Mr. A - uses spray paint and graffiti to link the world of street art to Smiley®'s five decades of positive revolution

Each copy of this limited edition of just 365 pieces - for each of the three writing modes - represents a year full of happy days